Believe it or not the economy even affects authors. For instance, we've seen a consistent decline in book sales at the fantastic Nordic get-together in North Dakota, Höstfest (fall festival). This flies in the face of previous sales since my first invitation to attend Höstfest, when I only had one novel to my credit. In the last year I attended with seven novels.
Discouraging? Well, no. Not at my age and experience. I think it's to be expected. Of course, this might have been somewhat different if I was being offered by an international publisher. The pitfalls that come from that avenue are complicated by distribution and book returns which can be dangerously expensive to authors. Something I haven't yet been willing to risk. All in all, the publishing business is in a shambles right not and bookstores like Borders, with their recent bankruptcy, are paying the price.
Amazon or one of the major booksellers, you might say, would better serve you. Possibly, especially in numbers of books distributed, but the aforementioned pitfalls also lie waiting to claim my time (I have to write sometime) and profits. The share an author receives from these big distributors and resellers is quite small in comparison.
For all that I am willing to continue taking myself and books to the assorted festivals and occasional speaking engagements...just waiting and seeing. We expect Smultron will one day soon, be serving e-books from their office and not have to pay several middle-men for something they are capable of doing right now.
What sustains a writer, you might ask, or an actor or other artist is not the same as, for instance, a politician, or businessperson. For my part, I find that I
must write, despite the reward, or not, of book sales. I'm certain other "artists" feel much the same.
I always say that every customer has a story and I usually hear many of them. The best ones often come from someone who has read one or more of my books. Often they are older and perhaps may have had some experience with the subject matter and/or the era. You can read some of them on our web-site's Readers Forum on
www.smultron-pub.com.
Yet, I remember a young woman still in high school who stopped to chat at one of the Nordic Festivals. She told me that she had "watched" that book (My Enemy's Child) for a year and hesitated to spend her limited funds, but finally did. Returning to the festival the following year she related the story and told me that it was the very best book she had ever read.
Considering her age in comparison to some of my older customers, one might discount her praise. Well, what does a girl of that age know, afterall? On the other hand one can be extremely proud to have reached so deeply into the psyche of a teenager for her to share that with me...and I am.